Our Zero Suicide Alliance appeal

Support us to empower, equip, and educate individuals and organisations to support suicide awareness and prevention

Raise awareness of suicide, challenge stigma and make suicide prevention something everyone feels they can get involved in

Sadly, more than 6,000 people in the UK die by suicide every year. We want this to change as we believe one life lost to suicide is one too many.

We want to empower, equip, and educate individuals and organisations to support suicide awareness and prevention through accessible, free online training and resources.

By donating to our ZSA fund, you support this zero suicide ambition and help to:Zero suicide alliance logo

  1. Keep our training free and accessible so more people can learn vital skills and confidence to talk to someone struggling with suicidal thoughts 
  2. Research and develop accessible digital suicide prevention resources and tools  
  3. Develop new training
  4. Challenge stigma and raise awareness of suicide and suicide prevention.  
  5. Your support, big or small, helps make a difference.

Adams Story

"Ever since I first came across the Zero Suicide Alliance’s suicide prevention training through work, I’ve been a strong advocate of it, urging friends, colleagues and relatives to take the course. Like most people, I sat down for 20 minutes, absorbed the messages and then got on with my life.

That was over a year ago and I always meant to go back and refresh my memory about what to do if you came across someone in crisis. Of course, like all the best intentions, they get shelved while other activities take priority.
So, when I came across a teenager sat on the bridge over the River Severn on my way home from a night out with old friends in Worcester last summer, I was desperately searching my memory banks to remember what to do and, more specifically, how not to react.

I remembered enough to know I should be direct, non-judgemental and try and direct them towards help. After establishing they were in crisis, I suggested they talk to someone who could really help and rang the police, who picked them up moments later.

The moral of my little story is that as soon as I returned to work, I went through the training once again and have set up a reminder to do it again every six months. I didn’t think I’d ever need to know what to do in such a situation but my random situation proves it could happen to anyone."